Author Archives: Cassidy

About Cassidy

I'm a serial entrepreur with several successful businesses including, and Check out more about me at

My 15 Favorite Entrepreneurial Books

My friends and family know I read business and Entrepreneurial books almost exclusively. There are a few who ask for recommendations so I created a list of my 15 favorite entrepreneurial books. These are listed in no particular order. Outliers: The Story of Success Malcolm Gladwell takes us on an intellectual journey through the world… Read More »

A New Adventure

“Don’t ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive.” Theologian, Howard Thurman It was July, 1997 and I just released my first mobile app, SimpleDB for the PalmPilot. The entire personal digital assistant (pda)… Read More »

My Hyperlocal Journey

In early 2008 I was searching the web for information on lakes around the Dallas/Fort Worth area.  What information I found was sparse and outdated.  I knew other users were having the same issue so I partnered with a friend to develop, a network of sites focused on information including real estate, rentals, marinas, fishing guide… Read More »

Woocommerce Example Site

Update: as of  Aug 21, 2012, the Scandle Candle site below is no longer using WooCommerce so I removed the link since it is no longer an example of a WooCommerce Site.  Due to a number of Woo issues including the fact that I was never able to successfully upgrade to WooCommerce v2.0 so we… Read More »

How to Create an Effective Facebook Community

It seems that most Facebook advertisers treat Facebook the same as any other advertising medium. They create a page for their product or business then run a generic facebook ad hoping users will “like” their page. Sounds easy enough but it doesn’t work. Facebook users understand that “likes” are immediately visibile to all their friends… Read More »

Purchase Decisions in the Future

In the next few years we’ll see a huge shift in how we buy online.  With the recent social graph API announcement Facebook is now compiling the world’s largest social recommendation engine.  Someday you may only purchase or download goods that your friends have “liked.”

Reach the Top Search Engine Listing in One Year

For those of you with search engine optimization (SEO) experience, move on. This post is dedicated to the “average” site owner with very little exposure to the world of search engine marketing. In the summer of 2008 I decided to create a community site for Cedar Creek Lake with a goal to reach the #1… Read More »

The Decade of the Digital Entrepreneur

If you haven’t noticed, Apple, Google and Amazon creating an environment ripe for the digital entrepreneur.    Below are 8 reasons why 2010-2020 will be the decade of the entrepreneur focused on internet, mobile, software, ebook or music.