It seems that most Facebook advertisers treat Facebook the same as any other advertising medium. They create a page for their product or business then run a generic facebook ad hoping users will “like” their page. Sounds easy enough but it doesn’t work. Facebook users understand that “likes” are immediately visibile to all their friends [...]
Occasionally I like to refresh my memory on a few favorite books. I’ve found it useful to check the top Amazon Kindle highlights as a quick review. Here are the top to 10 highlights for Rework, one of my favorite business books for 2010.
In the next few years we’ll see a huge shift in how we buy online. With the recent social graph API announcement Facebook is now compiling the world’s largest social recommendation engine. Someday you may only purchase or download goods that your friends have “liked.”
For those of you with search engine optimization (SEO) experience, move on. This post is dedicated to the “average” site owner with very little exposure to the world of search engine marketing. In the summer of 2008 I decided to create a community site for Cedar Creek Lake with a goal to reach the #1 [...]
If you haven’t noticed, Apple, Google and Amazon creating an environment ripe for the digital entrepreneur. Below are 8 reasons why 2010-2020 will be the decade of the entrepreneur focused on internet, mobile, software, ebook or music.
I'm an executive, entrepreneur, real estate investor, family man and follower of Christ. Not necessarily in that order.© Copyright Cassidy Lackey. All Rights Reserved. BlogTheme by 
