In the next few years we’ll see a huge shift in how we buy online. With the recent social graph API announcement Facebook is now compiling the world’s largest social recommendation engine. Someday you may only purchase or download goods that your friends have “liked.”
Amazon is now displaying the recently heavily highlighted books – the titles Kindle users are highlighting most frequently. It is just a matter of time before this information utilized to drive additional sales. Someday Amazon could display the percentage of users who finished the book. How would it impact your purchase decision if only 10% of the purchases completed the book?
What if iTunes sorted iPhone applications based on usage instead of downloads or purchases? What if Google displayed the most popular and ”stickiest” sites at the top of the search rankings? Oh wait, they already do that and it made them the most popular search engine in the world.
What does this mean to you? Well, you better be creating products and digital content that your customers love and want to tell their friends about. Clever marketing and big budgets are slowly taking a back seat to remarkable products and content.