Blackberry Sales Continue Cranking Along
Recently analysts have been forecasting the demise of RIM and their Blackberry in this ultra-competitive smartphone environment. Yet they continue to beat revenue projections and set new device sales records. What is the disconnect?
- RIM will continue to sell more devices as they slip to the lower end of the smartphone such as the $30 curve at t-mobile. These are users upgrading from feature phones and just want good phone with email and texting. Android and iPhone will own the higher end, heavy software users.
- RIM revenue will continue to climb they are the only manufacturer to receive a portion of the monthly revenue from the customer. They receive the same monthly revenue whether they sell a curve or a torch.
The real question is whether they have the DNA to compete with Apple and the top Andorid device manufacturers such as HTC. Personally, I think not and analysts seem to agree.
I'm an executive, entrepreneur, real estate investor, family man and follower of Christ. Not necessarily in that order.
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